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Digital transformation - Essential to do but watch out for "trap" (07/13/2021)
With the mentality of "following the trend", many Vietnamese businesses easily "fall into the trap of investing in technology solutions to boost sales, but neglecting the most important core factor of any organization." which - human. To avoid falling into the "trap", read this article to the end!

Digital transformation trends and the "trap" for businesses

At the Workshop on Promoting innovative start-ups to transform digitally on e-commerce platforms in January 2021.Dang Hoang Hai, Director of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), said that the trend of businesses looking for digital transformation processes in Vietnam increased 6 times, reaching the highest level in the East region.South Asia.

The need for digital transformation is no longer an option, instead it is an inevitable trend if you don't want to be left behind your competitors in the market. Businesses instead of asking "WHY" questions have started asking "HOW" questions.

To answer the "HOW" question, it is first necessary to understand that digital transformation has two main implementation perspectives. First, looking from the outside in, that is, from the customer's perspective, leads to the transformation of the method of providing services and products to the end user. The second is an inside-out perspective, ie converting previous processes from manual to digital.

It is this diversity of perspectives that makes it very difficult to have a "sample solution" for businesses with the problem of digital transformation. According to experts, inexperienced businesses are easy to get caught in the "trap". Only focus on technology investment to optimize customer experience & increase revenue but forget to digitally transform the organization's workflow. The human factor and internal business are the core for long-term breakthrough.

Focus on digital transformation from within the organization Uphold the standard Japanese management philosophy - focus on building corporate culture. Daikin Vietnam has long cherished the goal of internal digital transformation of enterprises. In 2020, Daikin has started this journey with the office block through the E-office project. And by SmartOSC - a unit with more than 14 years of experience in consulting & implementing digital transformation for many large global corporations such as ASUS, Lotte, Ricoh, Toshiba, COURTS.

Due to the mixed business characteristics between the Office blocks - Factory - Distribution system, in the past, the operation and administration at the Company encountered some problems related to the management of documents and internal report. Stored procedures and procedures are still cumbersome, costly and time-optimized.

In collaboration with SmartOSC, Daikin has conducted a "massive migration" of digitizing 50 paper-based processes to software for online execution, including from general processes such as administration and accounting to business processes. Professional process of sales, service, etc.

Besides, SmartOSC also accompanies Daikin to "face" the big problem that businesses face in digital transformation - that is the readiness of the company's personnel.

"This E-office solution has brought a "new wind" to the company, when the work flows are displayed transparently, resolved quickly, making quick decisions... making employees feel the dynamism, At present, Daikin Vietnam is estimated to put about 80% of existing processes on the online platform, in the future we will continue to optimize the remaining processes. and raise this rate to 100%", said Mr. Nguyen Tuan Dung - E-office Project Manager of Daikin Vietnam.

With the "push" of COVID-19, digital transformation will take place strongly and comprehensively in all fields, helping Vietnamese businesses adapt and develop after the epidemic has passed. It's important to choose the right companion and stay on track.

Source: VECCOM

 
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