On March 2, 2023, in Thai Binh province, a conference on developing rice and rice market in Thai Binh province in 2023 was held.

The conference was organized by Thai Binh Provincial People's Committee in collaboration with the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development

. According to the report at the Conference, Thai Binh is a province with a lot of potential for agriculture, especially rice with growing raw material areas, capable of supplying the processing industry. In 2022, Thai Binh continues to be the locality with the second largest rice cultivation area in the Red River Delta with an area of ​​about 155,000 ha/year, rice output reaching about 1.0 million tons/year, of which about 40% of output is consumed in the province, 60% sold domestically and exported; pioneer in the application of scientific and technical progress. In recent years, Thai Binh has achieved a consistent rice yield of over 130 quintals/ha/year, which is a high yield compared to the national average. The structure of rice varieties is being strongly transformed in the direction of rapidly increasing high-quality rice varieties such as Dai Thom 8, Bac Thom, and Japonica. Besides, there are a number of local traditional specialties such as Nep Be, Duy Nhat commune, Vu Thu district; Tam Xuan sticky rice, Hom rice in Quynh Phu district; Traditional sticky rice of Tay Son commune, Kien Xuong district.., the average rate of high quality rice varieties in the whole province is over 40%.

Currently, in the province, there are about 200 rice milling and processing establishments, of which there are 20 companies and 4 cooperatives with medium and large scale, applying modern and automated production lines in milling; 170 household-scale preliminary processing and processing establishments. Total processing capacity is over 200,000 tons/year. Thai Binh has supported the construction and development of over 35 brands and is focusing on developing Thai Binh rice brand.

Some brands are preferred by consumers such as: Lang Gieng Rice, Keo Sticky Rice, Cho Goc Rice, Dai Thong Organic Rice 8, 3T Rice, A Sao, Nieu Vang, Purple Nutritional Rice, Eight Aromas Rice Hai, Yellow Chrysanthemum Rice; a number of rice products have been recognized as 3-star OCOP products, and are recommended for a 4-star rating.

Especially in 2022, TBR39 rice won the First Prize of the Vietnam Delicious Rice Contest, this is an opportunity and advantage for Thai Binh rice in general to continue to improve product quality, design, product specifications and packaging. to penetrate and expand both domestic and foreign markets, taking advantage of opportunities from 15 Free Trade Agreements that Vietnam has signed and joined and has come into force.

In the market, Thai Binh's rice products are present at Vinmart supermarket system, Go/Big C Trade Center; are consumed on e-commerce platforms such as Lazada, Shopee.

In addition, there are 4 enterprises in the area that have been granted certificates of eligibility for rice export business by the Ministry of Industry and Trade. Some rice products are directly exported to China, Taiwan (China) and a number of countries and territories.

Mr. Tran Huy Quan, Director of Thai Binh Provincial Department of Industry and Trade said: “Over the past time, the Provincial People's Committee has issued a number of programs, schemes and plans to develop the domestic and export markets such as: The project on promoting the export of goods in Thai Binh province in the period of 2021-2025, with a vision to 2030; Plan to implement Decision 1163/QD-TTg dated July 13, 2021 of the Prime Minister approving the Strategy for Domestic Trade Development for the period up to 2030, with a vision to 2045;... and a other programs and plans.” in order to accelerate the restructuring of the agricultural sector, taking the processing and manufacturing industry as the main industry, promoting the connection and consumption of typical agricultural, aquatic and industrial products, contributing to the economic development of the province.

According to representatives of some enterprises in the province, the consumption and development of Thai Binh's rice brand in the market is still facing many difficulties and is not consistent with the local production capacity. The current reason is that farmers are still cultivating and selling spontaneously, products are not packaged, labeled or packaged according to their own names, product quality has not been monitored and managed. It is difficult for consumers to recognize products and promote products specific to restricted production areas.

Mr. Tran Manh Bao - CEO of ThaiBinh Seed stated, "In order to develop Thai Binh rice market, innovation is required; It is necessary to carry out a chain of activities from production to consumption and there should be a close link between the state and enterprises, between enterprises and production households. Accordingly, from the point of view of an enterprise, Mr. Tran Manh Bao also suggested the Provincial People's Committee to facilitate and support cooperatives and farmer households to participate in the concentrated production of raw materials; expanding the modern distribution market, actively bringing Thai Binh agricultural products to connect online sales with domestic and foreign sales channels; promote the Thai Binh rice brand, strengthen trade connections, and aim for export.”

Especially, Mr. Tran Manh Bao shared, for Thai Binh rice to go further and stronger, branding for Thai Binh rice products is extremely important. With many years of experience, he believes that Thai Binh enterprises create good rice varieties and good rice products, but so far have not built Thai Binh's rice brand, it is a mistake. Businesses must join with local agencies to urgently deploy and develop Thai Binh's own rice brand more strongly.
Source: Gia Han - tapchicongthuong.vn