The ASEAN Online Shopping Day (AOSD) is the largest-scale event in ASEAN in the field of e-commerce, with the goal of promoting activities in e-commerce in particular and the digital transformation process of ASEAN. general area. Accordingly, the ASEAN Online Shopping Day 2023 Program will take place simultaneously in 10 ASEAN member countries from August 8, 2023 to August 22, 2023. Within the framework of the Program, consumers in the ASEAN region can shop on businesses' digital platforms and major domestic and foreign e-commerce platforms with exclusive offers for the event. .

In addition, in order to improve consumer confidence in cross-border online transactions, Vietnam has implemented a cross-border online dispute resolution system. The Department of E-commerce and Digital Economy (Ministry of Industry and Trade) after receiving consumer complaints related to cross-border transactions within the framework of the ASEAN Online Shopping Day Program will use this System. to exchange and work with focal points of ASEAN countries to resolve complaints.