In today's digital age, shopping is not only about choosing the product you need, but also about finding out and authenticating to ensure you buy the right genuine product. With increasingly developing technology, scanning QRCode on products is one of the important tools to help shoppers have full information about products as well as their shopping benefits. Because counterfeit and imitation goods are the most common risks customers face when shopping, especially online shopping. By checking the QRCode, the customer can verify the origin and authenticity of the product. This helps customers avoid poor quality products, which both do not meet their needs and are "lost money".
Pursuant to Decision 645/QD-TTg dated May 15, 2020 of the Prime Minister approving the national e-commerce development master plan for the period of 2021 - 2025 with one of the key tasks being building and support businesses to apply digital technology solutions (barcode technology, QRcode) to authenticate products as genuine, build online brands and market in the electronic environment. Science and Digital Technology (Department of E-Commerce and Digital Economy, Ministry of Industry and Trade) has built and put into operation a system of authenticating genuine goods through QRCode in e-commerce (truyxuat.gov.vn). . By scanning the QRcode on this system, customers can know the product's origin, specifications and many other important information. The system traixuat.gov.vn has both the function of authenticating genuine goods and an anti-counterfeiting function. Dynamic QRCode technology is strictly managed, ensuring the criteria of security, limiting the number of accesses, and anti-predictability. QRcode codes not only help consumers protect their shopping interests, but also make it easier for state management agencies to combat the problem of counterfeit and counterfeit goods taking place in the market to create a business environment, shopping smart, safe and transparent.
The use of traceability stamps on products helps customers have a more comprehensive view of the product before making a purchasing decision. Consumers can quickly and accurately retrieve information, thereby improving confidence in products with traceability stamps. Creating a habit of scanning QRcodes to find out product information and parameters in each purchase also means that consumers are encouraging businesses to focus more and more closely on providing information. transparency and quality to consumers. In order to better connect businesses and consumers, creating great opportunities for the application of digital technologies, the Center for Informatics and Digital Technology is also researching and applying modern and advanced technology solutions. The most advanced in operating the genuine authentication system through QRCode in e-commerce, contributing to building a safe and reliable shopping community, where everyone can choose information and products safely. smart and create competitive advantages for products, thereby increasing the value of products and brands for businesses.
Source: Department of E-commerce and Digital Economy
