Build an open and flexible architectural framework According to Mr. Vu Ba Phu - Director of Trade Promotion Department (Ministry of Industry and Trade), this is the first project of the Industry and Trade sector to implement the National Digital Transformation Program. The project is designed according to the unified overall framework of the e-Government. Enterprises (DN), business households and cooperatives will be the main beneficiaries of the project. One of the basic contents of the project is to build and develop the Digital XTTM Ecosystem (DECOBIZ). This is the soft infrastructure, including the following pillars: market information, online fairs and exhibitions, trade, consulting - training, logistics. "Especially, the specialized platform (Sandbox)- DECOBIZ will be an open ecosystem, always researched, modified, and supplemented with applications to suit the actual context" - Ms. Nguyen Thi Minh Thuy - Director XTTM Information Technology Application Center (INTEC), Trade Promotion Department - emphasized. In DECOBIZ, XTTM information management will be the core system, containing the data of the ecosystem. The Department of Trade Promotion has developed a digital marketing promotion operating information system in the management system, put it into use over the past year and has achieved some initial results.
Currently, a number of applications in DECOBIZ have also been tested and made positive marks in the export promotion of agricultural products. In which, the agricultural product promotion map has completed phase 1. This map displays quite complete information about the product such as planting location, traceability, according to which standard it is grown, and growing area code. The XTTM traceability platform (iTrace 247) is displayed in several foreign languages, helping to create trust and affirm product brands with international customers… Create an open legal environment Mr. Vu Ba Phu said that the Ministry of Industry and Trade will soon complete the action plan for the project to deploy in 2022. The action program sets specific goals for each year, after each year, the results will be summarized. results, report to the Prime Minister to propose recommendations to adjust the target next year. Based on the issued action plan, every year, the local Department of Industry and Trade will act as the focal point to propose specific tasks of the province participating in DECOBIZ; platform, utilities suitable for local reality.
Applying information technology and digital transformation in trade promotion is no longer an option but a must for each country and enterprise to adapt to the new commercial context. In order for the digital transformation in the trade promotion to take place smoothly and effectively, Deputy Minister of Industry and Trade Tran Quoc Khanh said that it is necessary to pay attention to creating an open legal environment, paying attention to digital transformation means and models. In particular, focus on training skills on digital transformation for businesses and reforming administrative procedures, import tax, etc., creating a premise for trade promotion work in the digital environment to be more and more effective. According to Ms. Tran Thi Hong Minh - Director of the Central Institute for Economic Management, updating and sharing data towards systematization is a prerequisite for digital transformation in the trade promotion; compatibility and connection of digital transformation in XTTM with other fields such as dispute settlement in online commerce is necessary. Along with that, it is necessary to greenize XTTM and XTTM associated with each specific market and traditional market...
Contributing to the action program on digital transformation in trade promotion activities of the Ministry of Industry and Trade, the representative of the Asian Development Bank in Vietnam expressed that it is necessary to ensure accessibility and understand the concerns of enterprises. With the project, it is possible to ensure the successful digital transformation of XTTM. Encourage cooperation program with major e-commerce platforms. The participation of banks as a financial companion helps businesses boldly participate in digital marketing promotion. The Ministry of Industry and Trade will provide specific instructions, together with localities, to focus on propaganda to raise awareness for the subjects and implement the Project "Promoting the application of information technology and digital transformation in trade promotion activities in the period." period 2021 - 2030" according to the set roadmap.
Source: https://congthuong.vn/
