Currently, the authorities as well as businesses (DN) are joining hands to strictly control fake and smuggled goods in the e-commerce environment, but violations are still common. Can you tell me more about this problem?

Over the past time, the General Department of Market Management as well as the Department of E-commerce and Digital Economy have coordinated and implemented many cases of inspection, examination and handling of violations on e-commerce floors and found that business entities The business of counterfeiting and imitation goods has many very sophisticated tricks. For example, objects can create a stall and run only for one batch, after that, there will be special discounts such as 1,000 VND, 0 VND…; but when the show ended, they closed the booth and disappeared as well.

Not only defrauding buyers, the subjects also took advantage of defrauding infrastructure service providers such as e-commerce floors and goods delivery service providers. Currently, all e-commerce floors when registering e-commerce websites with the Ministry of Industry and Trade must have identity cards/citizen identification or tax codes. However, the number of retailers on e-commerce floors using fake identity cards/citizen identities is very high. The Center for Informatics and Digital Technology is currently proposing a plan and has signed a cooperation agreement with the Center for Research and Application of Population Data and Citizen Identity (Ministry of Public Security) to cooperate in implementing technology-related applications to be able to identify an entity when participating in sales on the e-commerce floor. From there, step by step control, prevent and promptly handle those who trade in fake goods and counterfeit goods on e-commerce floors.

Sir, to prevent violations on the e-commerce floor, what solutions should be implemented?

To contribute to solving the problem of counterfeit goods and counterfeit goods in the e-commerce environment, technology is still an important factor. These applications are closely linked with the data system of the Research Center, applying population data and citizen identification, creating a platform to be able to cross-share between parties in order to be aware of behavior early. fraud. We are also shaping the iKBC identity platform with OCA solutions. That is, identifying the customer through the image, will compare the object's data when setting up a booth with the original image data in the Ministry of Public Security's system using a 360-dimensional vector to check that the two have been matched. data coming together to identify the subject.

In addition, the Department of E-commerce and Digital Economy is also working with the State Bank to deploy a platform related to the transaction assurance system with partners and payment centers to solve the problem of limiting the exchange rate. fraud rate, helping to improve the e-commerce environment.

Recently, the Government has issued Decree No. 85/2021/ND-CP amending and supplementing a number of articles of Decree No. 52/2013/ND-CP on e-commerce activities. This Decree is expected to limit the situation of buying fake goods, imitation goods, goods of unknown origin on the e-commerce floor. Could you please share more details about this new Decree?

In Decree No. 85/2021/ND-CP amending and supplementing (Decree 85) a number of articles of Decree No. 52/2013/ND-CP on e-commerce activities are divided into 4 main issues. Firstly, according to the Government's policy of reducing administrative procedures, Decree 85 also limits the scope of many units and businesses that have to carry out administrative procedures. Second, Decree 85 also regulates sales on social networks. Third, manage sellers with foreign elements. Fourth, manage to promote and limit fake, counterfeit and poor quality goods in the e-commerce environment. In which, many regulations are put in place to ensure that e-commerce floors have more responsibility in managing the subject of booth construction.

In addition, Decree 85 also includes stricter binding provisions for businesses doing business through e-commerce floors. Issues related to consumer complaints. Right in the process of the order being formed, the consumer has been included in the settlement process and when the order has a problem, within 72 hours, the e-commerce floor will receive the consumer's feedback right into the system. intermediate system. This will quickly solve the problem of handling complaints arising at that time in order to maximize the interests of consumers on the e-commerce channel.

Thank you Sir!

Thu Trang - Lan Anh (performed)

Source: https://congthuong.vn/