VIETNAM EXPO is held annually with the longest history in Vietnam, chaired by the Ministry of Industry and Trade. Over the past 30 years, VIETNAM EXPO has become a prestigious brand where Vietnamese businesses attend to promote and introduce products, where global trade promotion organizations choose as a destination for startups. trade and investment business in Vietnam market.

Highlights at VIETNAM EXPO 2022
This year's fair stands out with display areas: National and Export Brands; Machinery and equipment - Supporting industry; Digital Technology - E-commerce; Food - Drinks. The organizer has made the most of the customer base, built practical trade activities with the needs of businesses, and many seminars within the framework of focusing on the right goals corresponding to the displayed industry.

According to the Organizing Committee, after two years of being deeply affected by the epidemic on many activities of the economy, the year 2022 creates positive confidence because of changes in the Government's disease prevention policy, along with the The widespread vaccine coverage and the plan to open two-way international flights will open up many opportunities for the domestic and foreign business community. The officially registered international pavilions up to now include Korea, Belarus, Russia, Japan, USA, Cuba, Malaysia, Nepal, Cambodia, Laos, Myanmar....

Another highlight of VIETNAM EXPO 2022 is that Korea becomes the Guest of Honor Country. The message of "Country of Honor" will bring potential and practical business opportunities in the spirit of towards common prosperity through cooperation and trade promotion programs between Vietnamese enterprises - South Korea.

The Korean exhibition area will receive outstanding investment in terms of booth size, as well as the quality of participating businesses. 2022 is also the 23rd year in a row with the presence of the Korea Trade and Investment Promotion Agency in Hanoi (KOTRA Hanoi) with a continuous schedule of activities in terms of investment and trade connection. between Korea - Vietnam and Southeast Asian countries, partly expressed in the framework of VIETNAM EXPO by online and one-on-one transactions.

The year 2022, with the important milestone of the 30th anniversary of the establishment of diplomatic relations between Vietnam and Korea (1992 - 2022), will create a strong driving force to promote bilateral relations, in line with the common orientation between the two countries. elevating the relationship framework to a comprehensive strategic cooperative partnership.

In addition, the Republic of Belarus joined and became the Special Guest Country at VIETNAM EXPO, which was officially mentioned during the political consultation visit between the Deputy Foreign Minister of Belarus and the Director of the Department of Promotion. Trade promotion (January 14, 2022), which mentioned cooperation in the field of trade promotion in the coming time. The two sides agreed to make better use of the preferences of the Free Trade Agreement between Vietnam and the Eurasian Economic Union (FTA VN-EAEU) of which Belarus is a member to enhance trade exchanges between the two countries. two countries.

The Belarusian Special Guest National Pavilion at this year's Fair will have a display area of ​​200m2, which is expected to be designed in green with the concept of openness in cooperation, showing a "nuance" towards development. commensurate with the potential of both sides. Belarusian enterprises are expected to bring to the Vietnamese market preeminent products with typical colors from Belarus.

Previously, at the VIETNAM EXPO in Ho Chi Minh 2018 Fair, the Belarusian National Pavilion attracted a lot of attention as a Guest of Honor Country with a series of bilateral transactions and The trade cooperation forum took place within the framework of the Fair with an estimated 3,500 turns of businesses connected with Belarusian enterprises.

Accompanying businesses in the digital era
The theme of VIETNAM EXPO 2022 "Accompanying businesses in the digital era" represents continuing to accompany and spread the message of National Digital Transformation, which is oriented by the Government to create a breakthrough in 2022 after 2 years of launch. .

In 2021, with the first introduction of the theme and segment of Digital Technology - E-commerce into one of the four main display categories, VIETNAM EXPO has received the attention of the digital transformation business community actively. . Statistics from the Organizing Committee show that nearly 40 Vietnamese and foreign businesses have introduced digital technology application services, solutions and products, attracting nearly 5,000 visitors out of a total of 10,250 visitors. Generally speaking.

That shows, the trend of providing and searching for digital solutions suitable to each business's requirements is flourishing, but practical and gathering exhibitions are needed for businesses to have the opportunity to exchange and share. share and promote more products with high applicability and outstanding development in specific fields such as "digital transformation".

VIETNAM EXPO 2022 has the coordination of ministries, local branches, domestic and foreign trade promotion organizations with the goal of accompanying businesses to promote import and export, develop the domestic market, expand and diversifying business types with a display scale of nearly 350 businesses on an area of ​​3,200 m2, divided into exhibition areas and participating countries.

The number of Vietnamese enterprises is expected to account for 70% of the total, coming from 20 provinces/cities: Ho Chi Minh City. Ho Chi Minh City, Quang Tri, Quang Binh, Tien Giang, Bac Giang, Tay Ninh, Kien Giang, Binh Thuan, Da Nang, Son La, Thai Nguyen, Ha Tinh,….

In particular, the "Invest in Vietnam" pavilion - Industry Development Investment pavilion will continue to carry the mission of promoting investment attraction in the provinces and cities, creating momentum for the development of key industries associated with Vietnam. orientation of local economic development.

Source: Thanh Ha - https://tapchicongthuong.vn/