In the recent past, under the direction of the Ministry of Agriculture and Rural Development and the Ministry of Industry and Trade, the Gulfood Dubai Fair Program was selected as one of the important events under the annual National Trade Promotion Program, organized and implemented by the Agricultural Trade Promotion Center (AGRITRADE). The Program has received support and active participation from many Vietnamese export enterprises across the country, contributing to promoting exports for Enterprises, as well as increasing the brand reputation of Vietnamese food and agricultural products in the Middle East and Southwest Asia markets. In order to promptly implement the registration process and select qualified enterprises, ensure effective participation in the Program, as well as complete procedures with the Gulfood Organizing Committee according to regulations to be granted a favorable exhibition location, the Agricultural Trade Promotion Center (AGRITRADE) respectfully announces and invites enterprises to register to participate in the Vietnam National Pavilion at the Gulfood Dubai Fair 2025, taking place from February 17 to 21, 2025 at the DWTC Exhibition Center, Dubai - UAE. The basic content is as follows: 1. Objective: support Vietnamese enterprises to introduce products, find customers, sign export contracts, develop distribution channels... to increase export exploitation to the Middle East, Africa and Southwest Asia. Seize opportunities for cooperation and investment in agricultural production, food processing, beverages... Maintain connections with customers, learn about regional consumption trends to expand and develop the market for Vietnamese agricultural products and food. This is also an opportunity to professionally promote the image of Vietnamese agricultural products, food and beverages, the image of the country, the image of Vietnamese enterprises and brands to customers and consumers in the region and internationally.
2. Scale: 20 - 22 enterprises in the Vietnam National Pavilion.
3. Fair time: February 17 - 21, 2025
4. Location: DWTC Exhibition Center, Dubai City - UAE.
5. Industry: Processed agricultural, forestry and fishery products, food and beverages...
6. Participants: Enterprises processing and exporting fruits and vegetables, processed agricultural and aquatic products, food and beverages, spices and food ingredients, etc.
7. Criteria for selecting participating enterprises:
(1) Submitting registration documents and completing financial procedures on time;
(2) Production capacity: Investing in production plants, using processing lines, applying new technology, creating added value, etc.
(3) Marketing capacity:
- Image quality, design, packaging of displayed products
- Design and decoration of images for participating in the enterprise's booth at international fairs
- Enterprise's website
(4) Export potential and capacity:
- Export turnover;
- Experience in exporting to the Middle East - Africa and Southwest Asia markets.
- Products with potential and export advantages to the above market areas.
- Priority is given to enterprises achieving National Brand, Prestigious Export;
(5) International food safety quality certificates and meeting regional market standards (e.g. Halal certificate for the Middle East);

(6) Appropriate personnel participating in the Fair, capable of deciding on prices, with international transaction skills and experience;

(7) Results and experience participating in business booths at international fairs;

(8) In addition, the Organizing Committee will consider the balance between industries with export strengths to the Northeast Asia region to select participating units;.

8. Cost:
After approval, the Program is expected to be implemented using State funding, combined with contributions from participating Enterprises, in which:

- The Center is proposing that the State support selected enterprises with 100% of land rental and advertising and promotion costs at the Fair.

- Enterprises are responsible for paying: organization service fees, booth setup costs and mandatory costs that the Organizing Committee stipulates for participating enterprises such as: business registration fees, communication fees, business connection fees, insurance fees, as well as costs for sending samples, participating personnel, etc. (see attached registration form for details).
Due to the limited State support funding, it is not possible to support all registered enterprises. In order for the Center to be able to contact the Organizing Committee to provide booths at the Fair for Enterprises in need of renting and paying for themselves in case they are not supported, right from the time of submitting the application, enterprises need to show in the registration that they will pay 100% of the costs themselves if they are not supported.
9. Obligations of enterprises when participating in the program:
- Submit registration documents and complete financial obligations to participate with the Center completely and on time.
- Prepare all the goods for display, promotional materials at the Fair and arrange staff to be on duty at the booth during the Fair. Be responsible for sending appropriate staff to participate in the Program and comply with the XNC regulations of the two countries. - Strictly implement the rules and regulations of the Organizing Committee. Submit a report after the end of the Fair to the Agricultural Trade Promotion Center, to summarize and report to relevant agencies according to regulations.

10. Requirements for registration documents to participate in the program: interested enterprises contact the Center for instructions on registration. Deadline for registration: before August 25, 2024
Organizing unit, receiving registration documents and guiding enterprises to participate:
Communication and International Cooperation Department,
Agricultural Trade Promotion Center (Agritrade).
Address: 489 Hoang Quoc Viet, Co Nhue 1 Ward, Bac Tu Liem District - Hanoi
Tel: (024) 3755 5458 ext. 18 Fax: (024) 3754 0131
Email: agritradevn@gmail.com
Contact person: Mr. Do Vu Thanh, Mobile: 091 201 0069
Source: Agricultural Trade Promotion Center.