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Make in Vietnam e-commerce platform conquers 18 million customers, pioneering the mission of raising Vietnamese agricultural products (12/16/2021)
Realizing the goal of becoming a high-tech logistics enterprise by 2025, Viettel Post has mastered many software and technology platforms to enhance customer experience as well as serve production and business activities. Make in Vietnam platforms created by Viettel Post such as Shell e-commerce platform, Viettel Post app are gradually conquering Vietnamese people at home and abroad.
Not only consuming domestic products, Viettel Post aspires to bring Vietnamese agricultural products to conquer the international market through the Seashell e-commerce platform. In June 2021, with the support of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), Viettel Post successfully piloted more than 4 tons of Bac Giang lychee to the European market. This is the first time that Vietnam has exported through cross-border e-commerce on the Make in Vietnam e-commerce platform.
 

At the ceremony to announce and award the "Make in Vietnam Digital Technology Product" Award in 2021 organized by the Ministry of Information and Communications, Viettel Post's Seashell e-commerce platform was honored to receive the Gold award in the Platform category. excellent number.
In 2019, Seashell e-commerce platform was born. Realizing that Vietnam is a country with strengths in agriculture, but the traditional way of consumption has not been able to raise the level of Vietnamese agricultural products, the way to bring Vietnamese agricultural products to the world is not open, so choosing Agricultural products become the strength of Seashells is completely grounded and correct.
After 2 years of establishment, from 0 to 18 million users, it is a continuous effort to conquer the e-commerce market of Sea Shell. According to Reputa's ranking in October 2021, Sea Shell ranked 5th in the top e-commerce floors in Vietnam ranked by popularity on social networks.
Carrying out the mission to elevate Vietnamese agricultural products, in 2021, Shellfish has brought 2.5 million agricultural production households, even those in remote and isolated areas, to access e-commerce. In Quang Thuan commune, Bac Kan province, in the 2021 tangerine season, in just a less than 30 minutes of a sales livestream at the garden with the guidance of Viettel Post and Shell staff, Mr. Nong Van Huy sold 300 orders on the floor. E-commerce Sea Shell. Something that he had never thought of in 30 years of growing tangerines. 2021 is the second year Bac Kan farmers put oranges and tangerines on the Shell Shell e-commerce floor. In 2020, the output of Bac Kan tangerine sold on the floor is 26 tons, this year, even though it has just started at the beginning of the season, tangerine production has reached 4.5 tons. This is a good sign that people in remote areas and ethnic minorities have a sustainable sales channel, directly from sellers to users.
Behind the successful orders of agricultural products placed through the Seashell floor is the perseverance of Viettel Post employees in 63 provinces and cities, along with the staff of the Seashell floor, who have come down to the farmers' gardens to "eat together, together" talk” about e-commerce. In order to support farmers to maximize their business on Seashells, as soon as transaction orders arise, Viettel Post supports to provide delivery services at the most optimal prices to bring these items to consumers.
In addition to focusing on production and business activities, Sea Shell actively participates with Viettel Post to solve the "problems" of society. Even during the stressful period of the epidemic in the southern provinces, Seashells implemented the form of going to the market for households, selling in combo packages at a stable price on the floor to quickly solve the congestion of agricultural products. in localities heavily affected by the epidemic as well as to meet the needs of essential goods to the provinces and cities.
Sharing about the operation of Seashells, Viettel Post General Director Tran Trung Hung said: "Although we see the potential of the agricultural product consumption market, we face many difficulties when Seashells come into operation. . Because in order to digitally transform agriculture, bringing millions of agricultural production households to the e-commerce floor requires us to have a long process of accompanying them, helping them get used to the technology and change their minds. The mission of Viettel people is to pioneer and take the lead in creating a digital society, so Viettel Post and Shell will continue to accompany farmers to raise the level of Vietnamese agricultural products as well as continue to invest in human resources and technology to improve the quality of their products. can find more solutions to develop the agricultural digital economy in particular and contribute to socio-economic growth in general”.
In 2022, Shell will continue to expand and develop the number of agricultural production households through incentive programs, investment in promoting technology application on the e-commerce platform, and implementing marketing programs towards personalization. customer. Looking further into the future, Sea Shell aims to become the No. 1 e-commerce platform for Vietnamese specialties, helping to connect producers and farmers with restaurants, convenience store chains and domestic consumers. both internationally and internationally, contributing to raising the value of Vietnamese agricultural products to the world.
In the context of many businesses struggling because of the Covid-19 epidemic, Viettel Post further promotes its strengths through technology mastery. The ship of National Community College will go faster when businesses build their own Make in Vietnam technology platforms to solve the business's own internal problems and solve the problems of the Vietnamese people.
In addition to Seashells, in the "Make in Vietnam Digital Product" award ceremony in 2021, ViettelPost app reached the Top 10. Since its launch in 2016, ViettelPost app has been constantly upgraded and applied new technology every year. On average, the application has 500,000 users per month. Using this system, businesses and store owners can manage orders simply and conveniently, track the delivery process, look up Viettel Post's shipping points across the country, and calculate the exact charges. , management of payment activities, debt reconciliation. The system also brings many conveniences to users when customers can make online complaints, rate and comment right on the app about the service, the service attitude of the staff or the level of satisfaction according to each bill of lading.
Previously, at the award ceremony of "Make in Vietnam Digital Products" 2020, Viettel Post received 3 awards, including: Seashell e-commerce platform won the second prize in the category of Best Digital Gap Narrowing. In 2020, two other products, Viettel Sale, entered the top 10 potential digital products and ViettelPost App entered the top 10 excellent digital products.
Source: Website of the Ministry of Industry and Trade (MOIT)
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