At the same time, Vietnam has a lot of room to exploit all existing FTAs, while world consumers are increasingly connecting, especially through mobile devices, to buy transnational products. easily.
In order to effectively exploit the above-mentioned trade trends, enterprises must identify target markets suitable to their strong products; In particular, Asia, the US and Europe are potential markets for Vietnam's exports.
Vietnamese businesses need to pay attention to 5 main consumer trends in Asian markets: Safe and good for health; joy, comfort, happiness; Convenience, ease of use, accessibility; digital and e-commerce; multichannel shopping.
With a busier life, Asian consumers are important about convenience. This is an opportunity for products and services that make life easier, such as home cleaning services, multifunctional products, fast-acting products, home-made quick meals, integrated products. .
Convenient, convenient shopping channels are constantly growing higher than the overall FMCG market in Asia. With the trend of multi-channel shopping, businesses (businesses) research to strengthen coordination between traditional and online models, new retail models.
Meanwhile, 5 main consumer trends in the US and Europe that businesses need to pay attention to are: Safe and good for health; polarization of goods (private and cheap branded goods with high-end products); more convenient; enhance shopping experience; social sustainability.
With the explosive growth of online shopping apps and e-commerce platforms, the integration of online commerce and traditional commerce to enhance the buying experience is essential. But need to identify, online will not completely replace the real experience by the majority of consumers still want to feel more direct, more realistic. Therefore, "smart" businesses are returning to the core, focusing on real-world experience and leveraging digital to provide consumers with a better experience.
In addition, when looking to the global market, businesses also need to be sensitive to trends that respond more to social issues such as waste, global warming, environmental pollution to focus on development. products that bring sustainable value.
In addition to the market notes, businesses also need to pay attention to negotiating import-export contracts and resolving international trade disputes, advising businesses to be cautious about risks in transactions with "digital" elements. .
The legal value of contracts and electronic documents is not denied in most regulations of countries around the world and Vietnam. However, when performing transactions with "digital" elements, enterprises must apply safe digital tools during the contract performance, the transactions must be made via text to ensure requirements. about proofs. Although the development of digital economy is necessary, the element of written evidence still needs to be focused in order to minimize risks and disadvantages when disputes arise.
Currently, along with the development of information technology and especially the internet, Vietnamese businesses have been using the internet a lot and popularity to enter into contracts, especially in the field of international trade. Statistics of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) in 2018, 28% of businesses in Vietnam use electronic contracts.

 
Source: vietnamexport compiled