Implement Decision No. 3444/QD-BCT dated December 31, 2023 of the Ministry of Industry and Trade on approving the National Program on Trade Promotion in 2024; Phu Yen Department of Industry and Trade is the unit that presides over and coordinates with relevant sectors and localities to organize the 2024 South Central Region Industry and Trade Fair - Phu Yen, in order to promote trade promotion activities of the provinces. provinces and cities in the South Central region in particular and the country in general; promote and introduce products of manufacturing enterprises and regional specialties; Create good conditions for units and businesses to increase production, connect distribution networks, and consume products. At the same time, join the atmosphere of celebrating the 35th anniversary of the re-establishment of Phu Yen province (July 1, 1989 - July 1, 2024).