In 2018, Mori Coffee Co., Ltd started up with the first coffee shop in Ky Ba urban area, Thai Binh city. "Born later, born late", so businesses have to compete with big brands in the coffee market in general and famous coffee shops in Thai Binh in particular.
Mr. Bui Viet Nam, Deputy Director in charge of sales of the Company shared: We are a production and business enterprise following the value chain from the farm to the finished coffee cup that consumers enjoy. In particular, Mori has an exclusive roasting and blending formula to create a variety of coffee products from whole beans to powdered coffee with different flavors and nutritional content to suit the taste of each . However, when investing in Thai Binh, we encountered the main difficulty that most consumers did not understand what pure coffee, clean coffee, high quality coffee is; they mainly use coffee directly at the shop, drink coffee according to the trend, do not know how to enjoy culinary coffee. These factors make it difficult for Mori to approach customers and develop the market.Mr. Bui Vietnam, Deputy Director in charge of sales of the Company shared: We are a production and business enterprise following the value chain from the farm to the finished coffee cup that consumers enjoy. In particular, Mori has an exclusive roasting and blending formula to create a variety of coffee products from whole beans to powdered coffee with different flavors and nutritional content to suit the taste of each . However, when investing in Thai Binh, we encountered the main difficulty that most consumers did not understand what pure coffee, clean coffee, high quality coffee is; they mainly use coffee directly at the shop, drink coffee according to the trend, do not know how to enjoy culinary coffee. These factors make it difficult for Mori to approach customers and develop the market.
Seeing these barriers, Mori Coffee Co., Ltd. focused on research, innovation, and product quality improvement; at the same time design and arrange the storage space in a friendly and customer-friendly way. Not only providing delicious cups of coffee, the company arranges a team of experts to spend time chatting and interacting with customers to share knowledge around quality stories and how to enjoy coffee with freshness. Pleasant and good for health. The company also actively participates in fairs such as the international agricultural fair in the Northern Delta, the fair to celebrate the Spring Festival in Thai Binh to spread the value and benefits of using coffee for children's health. People and promote the Mori brand.
Mr. Nguyen Ngoc Ha, Tran Hung Dao ward, Thai Binh city said: In the past, I used to go out to drink coffee with my friends, but I really didn't know what it was good at and what effect it had on my health. Strong. Since knowing Mori coffee, we have been consulted and shared a lot of knowledge so we can better understand this drink, especially knowing how to enjoy and choose the right coffee for daily use.
To create a breakthrough in business, Mori Coffee Co., Ltd. promotes the application of e-commerce in advertising and sales activities. The company has thoroughly used social networks and websites to introduce Mori's products, enjoyment culture, and culinary space and guide consumers to become experts in making coffee so that they can use it. Use at home.
Deputy Director of Sales of Bui Viet Nam Company added: Thanks to e-commerce, Mori initially built a community group that loves coffee, understands and likes to drink coffee every day. We increased the number of customers coming to the store and buying Mori's products online, so the company's sales increased by more than 30% per year. Up to now, the company has established a chain with 4 stores in Thai Binh city, the number of visitors reaches more than 700 people / day, in addition, it also serves nearly 200 customers in the province and neighboring localities. such as Nam Dinh, Hung Yen transactions online/day. Evaluating the e-commerce activities of Mori Coffee Co., Ltd., Ms. Ngo Thi Lien, Head of Import-Export Management Department (Department of Industry and Trade), said: Supported by the Department of Industry and Trade to build and register a website to promote and sell After 1 year of operation, the Company has promoted its advantages well, creating a breakthrough in brand spread, market development and increased sales. This is one of the effective digital transformation business models that we take as a point to replicate in the province. In order to develop the digital economy and support businesses in digital transformation, especially e-commerce development, in the coming time, the Department of Industry and Trade will continue to propagate, mobilize, train and guide businesses to apply e-commerce to their business activities. help businesses promote product consumption.
Author: Khac Duan - Thai Binh Newspaper
