What's new on online shopping this year?

On November 22, 2022, the Ministry of Industry and Trade issued Decision 2471/QD-BCT on the organization of "National E-Commerce Week and Vietnam Online Shopping Day - Online Friday 2022". Accordingly, the National E-commerce Week will be held from November 28 to December 4, 2022. This is a festival for businesses operating in the fields of e-commerce and digital technology to announce and introduce their products/services/solutions in developing Vietnam's e-commerce.

60 hours Vietnam Online Shopping Day - Online Friday 2022 will take place from 0:00 on Friday, December 2, 2022 to 12:00 on December 4, 2022. The program takes place in the online environment (https://onlinefriday.vn/) with discounts and promotions on products and services from manufacturing and distribution enterprises, creating practical benefits for consumers. used nationwide.

Highlights at the National E-Commerce Week and Vietnam Online Shopping Day - Online Friday this year, the Ministry of Industry and Trade (Center for Informatics and Digital Technology) will collaborate with the TikTok platform to introduce the hashtag #OnlineFriday2022 right on the platform with 60 million views, encouraging users to make videos to share useful shopping experiences, introduce quality products, attractive promotions, etc. to millions of consumers. all over the country.

In addition, the Ministry will also cooperate with ACCESSTRADE - one of the largest and most prestigious affiliate marketing platforms in Vietnam to share and support solutions to help businesses quickly and effectively access technology. for effective revenue growth.

With the companionship of the TikTok platform and the provider of effective revenue growth solutions for thousands of Vietnamese businesses - ACCESSTRADE at "National E-Commerce Week and Vietnam Online Shopping Day - Online Friday 2022” promises to create a buying power boom at the end of the year.

In addition, the Ministry of Industry and Trade will also preside over and coordinate with associations, industries, Departments of Industry and Trade of provinces, cities, traders, and related units to organize and implement activities on development. non-cash payments as well as banks and online payment organizations on e-commerce platforms; free and reduced fees for using online payment services; propaganda seminars on the benefits of non-cash payments…; Organize the implementation of measures and solutions to prevent and combat counterfeit and counterfeit goods in the online environment. Attracting local businesses to bring typical genuine products made in Vietnam to participate in the activities of the Program…

The Online Friday 2022 program will focus on the connecting and supporting roles of government agencies, organizations, associations, infrastructure businesses, agencies and media units, working together to promote the development of e-commerce, contributing to the development of the digital economy in line with the Government's orientation on promoting technological advantages, catching opportunities brought from the ongoing Industrial Revolution 4.0. out worldwide. The program also strongly promotes the synchronous use of supporting solutions in e-commerce such as online payment, smart delivery, affiliate marketing, social networking platforms... to help businesses manufacturing, distribution, and e-commerce application services to grow sales and develop sustainably.

Many manufacturers said that this is the biggest promotion time of the year, even in recent years thanks to its large scale, and long application period with many attractive incentives of participating businesses. This activity has stimulated the purchasing power of customers. This is why many e-commerce platforms and sellers dedicate a lot of resources, ideas and new products to this occasion.

Assessing the demand for shopping at the end of the year, Mr. Le Duc Anh - Director of the Center for Informatics and Digital Technology, Department of E-commerce and Digital Economy, Ministry of Industry and Trade said that the fourth quarter of 2022 will be the most important period. shopping season is the peak of the year because there are many important festivals taking place. In particular, the demand to buy items in the beauty, fashion, home furniture, and food industries is expected to have a high consumption rate. In particular, electronic goods are also included in the top of the categories with high shopping volume on this occasion, products that have won great attention from consumers such as phones, laptops, cameras, bluetooth headsets , bluetooth speaker ... for daily work, study and entertainment needs.

Vietnamese users are continuing to aim for effective and smart spending by choosing to buy goods at major shopping festivals at the end of the year to enjoy price incentives. With this in mind, brands and sellers will continue the trend of digital transformation to e-commerce. “Therefore, this is the time when businesses need to take advantage of and optimize the support tools and features on the e-commerce floor to expand their reach to target customers, thereby optimizing the rate of customers. transform and grow online revenue.” Mr. Le Duc Anh emphasized.

Many attractive promotions are actively deployed by businesses that are running online shopping campaigns for Online Shopping Day 2022, not only large enterprises in the retail industry but many small businesses also compete to launch a series of incentives. great treat. The unique incentives of the year launched by businesses on this occasion will contribute to promoting the consumption of goods, contributing to the development of production and business, attracting a large number of consumers and businesses at home and abroad. country. In which, manufacturers, distributors, retailers... will work together to implement great promotions.

Looking back on Online Friday's 8-year journey

Over the past 8 years, the program Online Friday - Online shopping day has received the support and participation of many big names in online business. The outstanding revenue growth results and the company's brand image being widely promoted over the years have made Online Friday the largest online shopping festival to look forward to at the end of each year.

Launched in 2014, Online Friday has officially become the biggest annual online shopping festival of the year organized by the Ministry of Industry and Trade under the direction of the Government. Online Friday is a big playground, a common home with effective solutions to increase sales for businesses. Bringing the fastest and most intelligent connectivity opportunities to consumers. Over the past 8 years, Online Friday has gradually affirmed its position with the mission of connecting the relationship between genuine sellers and consumers, activating and promoting the development of Vietnam's e-commerce.

Online Friday has been changing the shopping habits and behavior of consumers in the digital age. In the first year of its launch, Online FridayOnline Friday had up to 1000 sellers, 3226 promotional products and more than 13k people participating in programs. The distribution of subjects interested in e-commerce and online purchases is still concentrated in two big cities, Hanoi and Ho Chi Minh City, with 32.62% and 36.22% respectively. The total value of goods traded in 2014 of sellers participating in the day was estimated at 154 billion VND, up 2.48 times compared to the average day of the year.

By 2017, this number had increased to 2.8 million visits across the Online Friday system with 28.6% and 35.5% respectively in Hanoi and Ho Chi Minh City. Da Nang has a access rate of up to 9.7%, far surpassing all other provinces in terms of access rate. The total value of goods in Online Friday is estimated at more than 1,500 billion VND with 1,500 participating websites, 3000 sellers and sales shops, 97,000 products are updated on the system, 3,600 products are guaranteed by the Organizing Committee. , get free delivery and apply cashback promotion when paying electronically.

2018 is a very special year marking 5 years of operation. From November 30 to December 7, e-commerce week with the theme "Vietnam's biggest online shopping day in 2018". Online Friday 2018 has created a memorable milestone in the journey of changing the way Vietnamese consumers shop. Online Friday 2018 also offers customers an interesting form of shopping that is online shopping by scanning QR codes. Online Friday creates an order for sellers, provides quality and price comparison features for consumers with extremely convenient and quick operations, when consumers use QR codes to buy goods. will receive the order and contact to confirm. The product is guaranteed to be delivered to the customer. 2018 is the year that brings Online Friday outstanding numbers with 1,434,238 visits, more than 50k app downloads, more than 2 million QR scans, 1 million,800k orders successfully paid, more than 2k billion VND in total value. transactions, 3k businesses joined together.

Following the success of Online Friday, for the first time, the week of Digital Technology and E-commerce experiences in response to Online Shopping Day 2019 was held at the same time at 3 locations: Hanoi and Ho Chi Minh City. Minh and Da Nang with the focus on the event opening ceremony at the same time at 3 bridge points. Online Friday event in 2019 attracted more than 1.6 million QR code scans, 35,000 app downloads, more than 1.6 million QR scans to participate in winning programs, the number of successful voucher code purchases was 4,952 vouchers. . 2020, 2021 - Due to the impact of the COVID-19 pandemic, the program will be held online on the website platform as well as the smartphone application.

Social distancing has changed long-standing habits, making even the elderly and consumers who are loyal only to the traditional way of shopping to consider shopping online. In 2020 Online Friday started participating in the Tiktok platform and has brought a large amount of interaction, exceeding expectations with a total number of views up to 168,836,338.

Online Friday 2021 event connected 400 websites and e-commerce platforms with the largest number of goods in Vietnam, promoting a total of over 11 million products.

Entering the 9th year, Online Shopping Day 2022 with bold plans and innovations will bring people and businesses to experience more choices, more benefits, worthy of a global event. largest e-commerce country of the year for a wide range of businesses and consumers.

*** Vietnam Online Shopping Day - Online Friday was assigned by the Government to the Ministry of Industry and Trade to chair and coordinate with relevant agencies and units to organize. Online Friday is held on the first Friday of December every year. Starting in 2014, the program Online Friday - Online shopping day has received the support and participation of many big names in online business. The outstanding revenue growth results and the company's brand image being widely promoted over the years have made Online Friday the largest online shopping festival to look forward to at the end of each year.

Source: Department of E-commerce and Digital Economy