According to the survey results in 2019, 67% of the respondents said that since the campaign "Vietnamese people have prioritized using Vietnamese goods", they have determined that when buying goods, they will use Vietnamese products.
In addition, 52% advised family members, friends and acquaintances to buy Vietnamese products; 36% said that in the past, a habit of buying products from foreign countries stopped buying (or buying less), instead buying Vietnamese goods.
A representative of the Domestic Market Department (Ministry of Industry and Trade) said that the current proportion of Vietnamese goods in modern distribution systems is maintained at a high level.
For example, the amount of Vietnamese goods at Co.opmart accounts for 90-93%, Satra 90-95%, Vinmart 96%, Vissan 95%, Hapro 95% ... Along with that, the proportion of Vietnamese goods in foreign supermarket systems. like Lotte, BigC, AEON - Citimart, Emart also accounted for 65-96%.
However, the Domestic Market Department also emphasized that Vietnamese products are facing many challenges to compete with imports from the EU.
Because when EVFTA takes effect, by 2035, EU exports to Vietnam will increase by about 29%, equivalent to about 15 billion Euro.
Moreover, goods from the EU with high-quality and globally famous such as cosmetics, pharmaceuticals, food ... will create great pressure to compete with Vietnamese goods.
Not only that, the import tax for many products from the EU to Vietnam will be reduced according to the roadmap to 0% when EVFTA takes effect from the beginning of August 2020.
In order to implement the commitment to open the goods market in EVFTA, the Ministry of Finance is currently drafting a decree on Vietnam's preferential export tariffs and special preferential import tariffs for the period of 2020-2022. Many items imported into Vietnam such as automobiles are expected to decrease by 14.2 - 15.6% after the next 2 years.
Frozen pork imported from the EU into Vietnam will reduce from the tax rate from 13.1% to 11.2% and 9.3% in two years 2021 - 2022; Frozen beef will reduce taxes from 15% to 10% and 5% in the next two years ...
Particularly for the dairy industry, import tax will be reduced within 3 years and will compete fiercely with powdered milk and domestic dairy products. The cost of milk production in Vietnam is also higher than that of the EU, together with low average productivity, which makes Vietnam's milk production advantage lower than that of the EU.
Along with the tax cuts, other factors such as consumer psychology who want to use hygienic and quality products will increase the competition of Vietnamese goods in the domestic market. Moreover, Vietnamese consumers are also seeking assurances about product quality as well as prestige and brands.
Based on the survey results, it can be seen that nearly two-thirds of Vietnamese consumers are willing to pay more for quality, health and safety products. That is well above the global average of 49%.
This will have a great impact on Vietnamese businesses, especially when EVFTA comes into effect, the goods that reduce the inflow of tax will create a change in the trend of Vietnamese consumption.

Therefore, this is the time when domestic enterprises need to optimize and have the right strategy, specifically about prices, promotions, product innovation, packaging, and sizes with many different prices to suit. in line with the new standard of value and transition in shopping channels.
In this context, experts believe that, besides the achieved results, the implementation of the Campaign "Vietnamese people give priority to using Vietnamese goods" in the past 10 years still has limitations and shortcomings.
Counterfeit goods, fake goods, poor quality goods, fake labels, especially smuggled goods that are not originating, but fake Vietnamese goods labels are a worrying situation for consumers when buying fake goods and goods. low quality.
Therefore, if viewed from a positive perspective, this competitive pressure will help domestic businesses and goods to improve their competitiveness, consumers will also benefit from both sides.
In particular, this is also the time for the domestic manufacturing industry to restructure the market, apply science and technology, improve the quality of human resources to increase competitiveness in the domestic market and ensure penetration into the market. 500 million population of Europe.
According to Deputy Minister of Industry and Trade Do Thang Hai, the industry and trade sector has well implemented the supervision of Vietnam's consumption of goods in shopping centers, supermarkets, traditional markets and the situation of enterprises taking advantage of Vietnamese goods' prestige. Nam, affix Vietnamese labels on goods of foreign origin for consumption, profiteering, adversely affecting Vietnamese goods.
Currently, the Ministry of Industry and Trade is focusing on developing the domestic market, effectively implementing solutions to stimulate domestic consumption, promoting the movement "Vietnamese people give priority to using Vietnamese goods".
On the other hand, the Ministry also carried out the Government's Resolution No. 84 / NQ-CP of May 29, 2020 on tasks and solutions to continue removing difficulties for production and business, promoting disbursement of capital. public investment and ensuring social order and safety in the context of the COVID-19 pandemic; ...
In particular, strengthening the direction, inspection and handling of fake, counterfeit and poor quality goods contributed to improving the quality of the campaign "Vietnamese people give priority to using Vietnamese goods".
However, in addition to the support policies from the State, Vietnamese enterprises must promote brand development, develop specific products and specialties to enhance the advantages of Vietnamese products compared to imported ones. password and good competition at home.

Source: Ministry of Industry and Trade