AP Phu Hung Trading Company Limited (Hung Ha) specializes in the production of herbal teas. Thanks to the investment in many modern machines and special processing formulas, Phu Hung AP branded products always have good and stable quality, which is highly appreciated by consumers. However, at first, the Company's herbal tea could not penetrate the market due to limited trade promotion, and had to compete with too many similar products in the market. Since applying e-commerce to promote, the company's business has removed that bottleneck and developed rapidly. Mr. Vu Xuan Duan, Director of the Company said: Bringing products to business on e-commerce floors, we have a large customer file, spread product brands and products delivered to customers nationwide. even spread abroad. We have production orders for foreign countries after they use our products. When consuming in a small market, the revenue is insignificant, but when accessing the e-commerce floor, the company's revenue increases by 2-3 times, sometimes even 5 times higher than before, from which the labor source of the company increases. we expand more, increase employee income.
Like AP Phu Hung Trading Co., Ltd., new entrants to the market such as Sao Dang Investment Co., Ltd (Thai Binh city) specializes in trading smart electrical devices, automatic gates, locks and so on. However, market access is also more or less difficult because the product line is new to consumers. E-commerce is an effective solution to help businesses solve output problems for products and services. Mr. Phan Duc Khai, technical officer of Sao Dang Investment Co., Ltd. said: With the support of the Department of Industry and Trade on the application of e-commerce, we can optimize the transportation of goods, and the warehouse is easily controlled. than. The most effective is bringing products to customers more widely, no longer being constrained by geographical space like traditional business, and revenue also increases a lot compared to before. In order to support enterprises to apply e-commerce and promote e-commerce development in the province, over the past time, the Department of Industry and Trade has actively propagated, mobilized and have very practical support mechanisms.
Ms. Ngo Thi Lien, Head of Import-Export Management Department, Department of Industry and Trade said: We have coordinated with the Department of E-commerce and digital economy, Ministry of Industry and Trade to organize conferences to disseminate and propagate knowledge. laws on e-commerce, skills in applying e-commerce in production and business activities, sales skills on e-commerce platforms and organizing many seminars, training, and training to develop human resources on e-commerce. In addition, we support businesses to build websites, build online brands and publish product information and business information on reputable websites of the Ministry of Industry and Trade. In particular, at the recent provincial meeting to connect supply and demand, the Department of Industry and Trade signed a memorandum of understanding with 8 domestic and foreign e-commerce floors to support bringing typical agricultural and industrial products of the province to standards. on these commercial infrastructures.
Thai Binh currently has nearly 10,000 businesses and more than 160,000 production and business households. According to statistics of the Department of Industry and Trade, more than 80% of businesses and 60% of production and business households have implemented forms of e-commerce transactions at different levels such as using email, digital signatures, and electricity bills. websites, social networks, e-commerce floors to promote products and sell. Over the past 2 years of the Covid-19 epidemic, in order to adapt to new market conditions, businesses, production and business households have increasingly promoted the application of e-commerce to overcome difficulties and challenges and develop strongly. and be more active in international economic integration. Author: Khac Duan - Thai Binh Newspaper
