In order to arouse and promote the potential, strengths and typical products of the province, over the past time, Thai Binh has paid attention and drastically directed the implementation of the OCOP program. OCOP products have opened up a new and sustainable development direction and gradually formed a group of local specialties.

Sea ducks and eggs of Dong Xuyen sea duck eggs of Dong Xuyen Commune General Breeding Cooperative (Tien Hai) are two of many products participating in the OCOP "playground" in 2020 and are recognized with 4 stars.

Mr. Ngo Van Duan, Director of the cooperative said: Before participating in the OCOP program, the cooperative selected potential livestock and oriented its members towards biosecurity with the desire to improve livestock values. create separate products. Being recognized as a 4-star OCOP product once again affirms and energizes the cooperative and its members on the path they are on. Participating in the OCOP program, the market for two products of the cooperative was expanded, we also had access to many customers, thereby connecting and looking for partners to consume products. In particular, when being branded OCOP products, the value of commercial eggs and ducks is enhanced, even double that of normal duck eggs and meat, but the cooperative's products are still not enough to supply the market.

Determining practical benefits from the OCOP program and also solutions and tasks in the implementation of the National Target Program on New Rural Development, Kien Xuong district has been interested in implementing the program over the past time. OCOP with the selection and development of typical OCOP products, typical in cooperatives, businesses and households in the area, was initially effective. The district's OCOP products in 2020 include Dinh Lang wine of Thai Binh Red River Alluvial Co., Ltd and fish sauce of Hong Tien Commune's Fisheries Production and Service Cooperative, which are evaluated and classified as 4 stars.

Mr. Tran Van Kiem, Director of Hong Tien Commune's Fisheries Production, Business and Service Cooperative said: In the past, we have produced very quality products but not many people know about it. After participating in the OCOP program, Hong Tien fish sauce was consulted and supported to change packaging and labels; especially attending many trade fairs inside and outside the province, thanks to which the product has been marketed to more consumers, and the consumption volume has increased.

Along with sea ducks, Dong Xuyen sea duck eggs, Hong Tien fish sauce, many other products participating in the OCOP 2020 program have been constantly improving designs, improving product quality and adding value. OCOP from being an unfamiliar name to producers, people, even many cadres and civil servants, has now become familiar. In 2020, the National Target Program Coordination Office on building new rural areas in the province has taken necessary actions such as strengthening propaganda, organizing training courses on OCOP product development, etc. Thanks to that, although This is the first year of the program's implementation, but it has already created the response and active participation of many stakeholders and localities. By the end of 2020, the whole province has 17 products that have been evaluated and rated 4-star OCOP products at provincial level.

Mr. Do Quy Phuong, Deputy Director of the Department of Agriculture and Rural Development, Chief of the Office of Coordination of the National Target Program on New Rural Development in the province, said: OCOP is a continuous innovation series, with only one point. beginning has no end. Therefore, even though it has been recognized as an OCOP product, economic entities still have to make efforts to innovate designs and improve product quality to maintain the recognized criteria and meet the needs and tastes. of the market, towards export.

In 2021, the National Target Program Coordination Office on new rural construction in the province sets the goal of continuing to advise and organize the effective implementation of the OCOP program in the province; survey, evaluate, advise and guide 39 subjects registered to participate in the OCOP program, striving to have 15 more provincial OCOP products recognized with 3 stars or more. This is not too difficult because Thai Binh has many traditional occupations, traditional products and a variety of agricultural products.

According to the plan, will focus on promoting awareness raising propaganda to all classes of people; training, training, study tours and organizing thematic activities on the OCOP program; find ideas, support product development; study and build a center to introduce OCOP products in Thai Binh city and guide districts, cities and economic organizations to build OCOP selling points according to regulations. Promote trade promotion of OCOP products with 3 stars or more, connect with product consumption partners; increasing the inclusion of OCOP products to participate in fairs and exhibitions inside and outside the province; Support and provide e-commerce promotion services...

Source: Ngan Huyen Newspaper Thai Binh